Whilst the social web is all about conversation, interaction and personality none of those things butter any crumpets when it comes to Board Reports. It’s all about cold, hard metrics. Ann Smarty, a search marketer and web entrepreneur, gives us her links to some fantastic resources for getting fast and meaningful metrics.
Google+ Traffic Drops 1269%
Empty Room Theory rings true as Google+’s original traffic gains settle down to worryingly low levels after initial launch surge.
