Tag Archives: analytics
10
Feb
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5 Essential Spreadsheets for Social Media Analytics

Whilst the social web is all about conversation, interaction and personality none of those things butter any crumpets when it comes to Board Reports. It’s all about cold, hard metrics. Ann Smarty, a search marketer and web entrepreneur, gives us her links to some fantastic resources for getting fast and meaningful metrics.

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17
Jan
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News Headlines and Retweets

What makes a successful headline and what makes people share it may actually be completely different from each other. Nick Diakopoulos takes a look at some data from the NYT and finds out that it may not be so straightforward as you thought.

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10
Oct
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Google+ Traffic Drops 1269%

Empty Room Theory rings true as Google+’s original traffic gains settle down to worryingly low levels after initial launch surge.

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