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	<title>Totaal &#187; social media</title>
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	<link>http://www.totaal.co.uk</link>
	<description>Digital Communications Enablers</description>
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		<title>5 Essential Spreadsheets for Social Media Analytics</title>
		<link>http://www.totaal.co.uk/2012/02/10/5-essential-spreadsheets-for-social-media-analytics/</link>
		<comments>http://www.totaal.co.uk/2012/02/10/5-essential-spreadsheets-for-social-media-analytics/#comments</comments>
		<pubDate>Fri, 10 Feb 2012 15:02:00 +0000</pubDate>
		<dc:creator>Ben McKenna</dc:creator>
				<category><![CDATA[Links]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[resources]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[tools]]></category>
		<category><![CDATA[visualisation]]></category>

		<guid isPermaLink="false">http://www.digitalimperative.org/tumblings/2012/03/06/5-essential-spreadsheets-for-social-media-analytics/</guid>
		<description><![CDATA[<p>Posted in <a href="http://www.totaal.co.uk/category/links/" title="Links">Links</a></p><p><a href="http://mashable.com/2012/02/09/social-media-analytics-spreadsheets/?utm_source=twitterfeed&utm_medium=twitter" rel="bookmark" title="5 Essential Spreadsheets for Social Media Analytics" target="_blank">http://mashable.com/2012/02/09/social-media-analytics-spreadsheets/?utm_source=twitterfeed&utm_medium=twitter</a></p>Whilst the social web is all about conversation, interaction and personality none of those things butter any crumpets when it comes to Board Reports. It&#8217;s all about cold, hard metrics. Ann Smarty, a search marketer and web entrepreneur, gives us her links to some fantastic resources for getting fast and meaningful metrics.]]></description>
			<content:encoded><![CDATA[<p>Whilst the social web is all about conversation, interaction and personality none of those things butter any crumpets when it comes to Board Reports. It&#8217;s all about cold, hard metrics. <a href="http://annsmarty.com/" target="_blank">Ann Smarty</a>, a search marketer and web entrepreneur, gives us her links to some fantastic resources for getting fast and meaningful metrics.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.totaal.co.uk/2012/02/10/5-essential-spreadsheets-for-social-media-analytics/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media Trends To Look For In 2012</title>
		<link>http://www.totaal.co.uk/2012/01/17/social-media-trends-to-look-for-in-2012/</link>
		<comments>http://www.totaal.co.uk/2012/01/17/social-media-trends-to-look-for-in-2012/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 15:02:00 +0000</pubDate>
		<dc:creator>Ben McKenna</dc:creator>
				<category><![CDATA[Links]]></category>
		<category><![CDATA[2012]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://www.digitalimperative.org/tumblings/2012/03/06/social-media-trends-to-look-for-in-2012/</guid>
		<description><![CDATA[<p>Posted in <a href="http://www.totaal.co.uk/category/links/" title="Links">Links</a></p><p><a href="http://techcrunch.com/2012/01/15/some-key-social-media-trends-to-look-for-in-2012/" rel="bookmark" title="Social Media Trends To Look For In 2012" target="_blank">http://techcrunch.com/2012/01/15/some-key-social-media-trends-to-look-for-in-2012/</a></p>So it&#8217;s a New Year, subsequently there are rather a lot of these posts floating about. This one is actually quite good though. I know, I was shocked too.]]></description>
			<content:encoded><![CDATA[<p>So it&#8217;s a New Year, subsequently there are rather a lot of these posts floating about. This one is actually quite good though. I know, I was shocked too.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.totaal.co.uk/2012/01/17/social-media-trends-to-look-for-in-2012/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>News Headlines and Retweets</title>
		<link>http://www.totaal.co.uk/2012/01/17/news-headlines-and-retweets/</link>
		<comments>http://www.totaal.co.uk/2012/01/17/news-headlines-and-retweets/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 15:02:00 +0000</pubDate>
		<dc:creator>Ben McKenna</dc:creator>
				<category><![CDATA[Links]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.digitalimperative.org/tumblings/2012/03/06/news-headlines-and-retweets/</guid>
		<description><![CDATA[<p>Posted in <a href="http://www.totaal.co.uk/category/links/" title="Links">Links</a></p><p><a href="http://www.nickdiakopoulos.com/2012/01/17/news-headlines-and-retweets/" rel="bookmark" title="News Headlines and Retweets" target="_blank">http://www.nickdiakopoulos.com/2012/01/17/news-headlines-and-retweets/</a></p>What makes a successful headline and what makes people share it may actually be completely different from each other. Nick Diakopoulos takes a look at some data from the NYT and finds out that it may not be so straightforward as you thought.]]></description>
			<content:encoded><![CDATA[<p>What makes a successful headline and what makes people share it may actually be completely different from each other. Nick Diakopoulos takes a look at some data from the NYT and finds out that it may not be so straightforward as you thought.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.totaal.co.uk/2012/01/17/news-headlines-and-retweets/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Great Run-Down of Social News and Bookmark Sites</title>
		<link>http://www.totaal.co.uk/2012/01/01/great-run-down-of-social-news-and-bookmark-sites/</link>
		<comments>http://www.totaal.co.uk/2012/01/01/great-run-down-of-social-news-and-bookmark-sites/#comments</comments>
		<pubDate>Sun, 01 Jan 2012 15:44:47 +0000</pubDate>
		<dc:creator>Ben McKenna</dc:creator>
				<category><![CDATA[Links]]></category>
		<category><![CDATA[bookmarking.]]></category>
		<category><![CDATA[delicious]]></category>
		<category><![CDATA[digg]]></category>
		<category><![CDATA[reddit]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[stumbleupon]]></category>

		<guid isPermaLink="false">http://www.digitalimperative.org/tumblings/?p=65</guid>
		<description><![CDATA[<p>Posted in <a href="http://www.totaal.co.uk/category/links/" title="Links">Links</a></p><p><a href="http://www.tripwiremagazine.com/2009/12/20-top-social-news-and-bookmark-sites-for-designers-and-developers.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+tripwiremagazine+%28tripwire+magazine%29" rel="bookmark" title="Great Run-Down of Social News and Bookmark Sites" target="_blank">http://www.tripwiremagazine.com/2009/12/20-top-social-news-and-bookmark-sites-for-designers-and-developers.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+tripwiremagazine+%28tripwire+magazine%29</a></p>Most people only see social bookmarks at the bottom of blogs or newspaper sites, usually they have no idea what the icons mean or what they do. If you are one of those people then this is a handy article for you.]]></description>
			<content:encoded><![CDATA[<p>Most people only see social bookmarks at the bottom of blogs or newspaper sites, usually they have no idea what the icons mean or what they do. If you are one of those people then this is a handy article for you.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.totaal.co.uk/2012/01/01/great-run-down-of-social-news-and-bookmark-sites/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Infographic: How Social Media Can Improve Student Grades</title>
		<link>http://www.totaal.co.uk/2011/12/29/infographic-how-social-media-can-improve-student-grades/</link>
		<comments>http://www.totaal.co.uk/2011/12/29/infographic-how-social-media-can-improve-student-grades/#comments</comments>
		<pubDate>Thu, 29 Dec 2011 15:46:17 +0000</pubDate>
		<dc:creator>Ben McKenna</dc:creator>
				<category><![CDATA[Images]]></category>
		<category><![CDATA[Infographics]]></category>
		<category><![CDATA[grades]]></category>
		<category><![CDATA[infographic]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[students]]></category>

		<guid isPermaLink="false">http://www.digitalimperative.org/tumblings/?p=67</guid>
		<description><![CDATA[<p>Posted in <a href="http://www.totaal.co.uk/category/images/" title="Images">Images</a><a href="http://www.totaal.co.uk/category/images/infographics/" title="Infographics">Infographics</a></p><p><a href="http://www.totaal.co.uk/wp-content/uploads/2012/05/Better-Grades-Social-Media-Infographic.jpg" title="image" rel="lightbox"><img src="http://www.totaal.co.uk/wp-content/uploads/2012/05/Better-Grades-Social-Media-Infographic.jpg" alt="image" width="500" /></a></p>Courtesy of Bit Rebels]]></description>
			<content:encoded><![CDATA[<p>Courtesy of <a title="Bit Rebels" href="http://www.bitrebels.com/technology/how-social-media-can-improve-student-grades-infographic/How Social Media Can Improve Student Grades [Infographic]" target="_blank">Bit Rebels</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.totaal.co.uk/2011/12/29/infographic-how-social-media-can-improve-student-grades/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Writing For The Social Web</title>
		<link>http://www.totaal.co.uk/2011/11/13/writing-for-the-social-web/</link>
		<comments>http://www.totaal.co.uk/2011/11/13/writing-for-the-social-web/#comments</comments>
		<pubDate>Sun, 13 Nov 2011 15:02:00 +0000</pubDate>
		<dc:creator>Ben McKenna</dc:creator>
				<category><![CDATA[Links]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[style]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.digitalimperative.org/tumblings/2012/03/06/writing-for-the-social-web/</guid>
		<description><![CDATA[<p>Posted in <a href="http://www.totaal.co.uk/category/links/" title="Links">Links</a></p><p><a href="http://www.interactiveinsightsgroup.com/blog1/how-to-write-effectively-for-twitter-and-the-social-web/" rel="bookmark" title="Writing For The Social Web" target="_blank">http://www.interactiveinsightsgroup.com/blog1/how-to-write-effectively-for-twitter-and-the-social-web/</a></p>It&#8217;s starting to be accepted as a fact that the social web has changed the way we write, this handy guide covers some key rules and guidelines for how to effectively write with the web in mind.]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s starting to be accepted as a fact that the social web has changed the way we write, this handy guide covers some key rules and guidelines for how to effectively write with the web in mind.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.totaal.co.uk/2011/11/13/writing-for-the-social-web/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Do not underestimate the cultural change associated with social media</title>
		<link>http://www.totaal.co.uk/2011/10/28/do-not-underestimate-the-cultural-change-associated-with-social/</link>
		<comments>http://www.totaal.co.uk/2011/10/28/do-not-underestimate-the-cultural-change-associated-with-social/#comments</comments>
		<pubDate>Fri, 28 Oct 2011 16:25:33 +0000</pubDate>
		<dc:creator>Ben McKenna</dc:creator>
				<category><![CDATA[Links]]></category>
		<category><![CDATA[culturechange]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.digitalimperative.org/tumblings/?p=84</guid>
		<description><![CDATA[<p>Posted in <a href="http://www.totaal.co.uk/category/links/" title="Links">Links</a></p><p><a href="http://www.stopthinksocial.com/blog/2010/6/30/7-top-tips-for-creating-the-social-workplace.html" rel="bookmark" title="Do not underestimate the cultural change associated with social media" target="_blank">http://www.stopthinksocial.com/blog/2010/6/30/7-top-tips-for-creating-the-social-workplace.html</a></p>We love social workspaces, well we would do wouldnt we? After all we do make them. Here&#8217;s handy guide to things to consider, how to kick the project off and, most importantly, the cultural change associated with rolling them out to the workforce.]]></description>
			<content:encoded><![CDATA[<p>We love social workspaces, well we would do wouldnt we? After all we do make them. Here&#8217;s handy guide to things to consider, how to kick the project off and, most importantly, the cultural change associated with rolling them out to the workforce.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.totaal.co.uk/2011/10/28/do-not-underestimate-the-cultural-change-associated-with-social/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Infographic: How Non-Profits Are Using Social Media</title>
		<link>http://www.totaal.co.uk/2011/10/18/infographic-how-non-profits-are-using-social-media/</link>
		<comments>http://www.totaal.co.uk/2011/10/18/infographic-how-non-profits-are-using-social-media/#comments</comments>
		<pubDate>Tue, 18 Oct 2011 16:27:14 +0000</pubDate>
		<dc:creator>Ben McKenna</dc:creator>
				<category><![CDATA[Images]]></category>
		<category><![CDATA[Infographics]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[goggle]]></category>
		<category><![CDATA[google+]]></category>
		<category><![CDATA[infographic]]></category>
		<category><![CDATA[nonprofits]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[thirdsector]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.digitalimperative.org/tumblings/?p=87</guid>
		<description><![CDATA[<p>Posted in <a href="http://www.totaal.co.uk/category/images/" title="Images">Images</a><a href="http://www.totaal.co.uk/category/images/infographics/" title="Infographics">Infographics</a></p><p><a href="http://www.totaal.co.uk/wp-content/uploads/2012/05/craigsconnect-infographic.jpg" title="image" rel="lightbox"><img src="http://www.totaal.co.uk/wp-content/uploads/2012/05/craigsconnect-infographic.jpg" alt="image" width="500" /></a></p>Canny Third Sector organisations have flocked to the social web as it gives them the opportunity to tell their, often compelling, stories direct to the communities they represent. This infographic from craigconnects charts how they&#8217;ve done this.]]></description>
			<content:encoded><![CDATA[<p>Canny Third Sector organisations have flocked to the social web as it gives them the opportunity to tell their, often compelling, stories direct to the communities they represent. This infographic from <a title="Craigconnects" href="http://craigconnects.org/" target="_blank">craigconnects</a> charts how they&#8217;ve done this.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.totaal.co.uk/2011/10/18/infographic-how-non-profits-are-using-social-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Database of Social Media policies</title>
		<link>http://www.totaal.co.uk/2011/10/15/database-of-social-media-policies/</link>
		<comments>http://www.totaal.co.uk/2011/10/15/database-of-social-media-policies/#comments</comments>
		<pubDate>Sat, 15 Oct 2011 17:07:59 +0000</pubDate>
		<dc:creator>Ben McKenna</dc:creator>
				<category><![CDATA[Links]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[google+]]></category>
		<category><![CDATA[policy]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.digitalimperative.org/tumblings/?p=89</guid>
		<description><![CDATA[<p>Posted in <a href="http://www.totaal.co.uk/category/links/" title="Links">Links</a></p><p><a href="http://socialmediagovernance.com/policies.php#axzz1oM6W5m3h" rel="bookmark" title="Database of Social Media policies" target="_blank">http://socialmediagovernance.com/policies.php#axzz1oM6W5m3h</a></p>If your organisation is going to embrace the social web then you are going to need a policy, this repository of policies is incredibly useful for anybody looking to set something up.]]></description>
			<content:encoded><![CDATA[<p>If your organisation is going to embrace the social web then you are going to need a policy, this repository of policies is incredibly useful for anybody looking to set something up.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.totaal.co.uk/2011/10/15/database-of-social-media-policies/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Charity Social 100 Index</title>
		<link>http://www.totaal.co.uk/2011/09/09/the-charity-social-100-index/</link>
		<comments>http://www.totaal.co.uk/2011/09/09/the-charity-social-100-index/#comments</comments>
		<pubDate>Fri, 09 Sep 2011 17:10:51 +0000</pubDate>
		<dc:creator>Ben McKenna</dc:creator>
				<category><![CDATA[Links]]></category>
		<category><![CDATA[nonprofits]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[thirdsector]]></category>

		<guid isPermaLink="false">http://www.digitalimperative.org/tumblings/?p=93</guid>
		<description><![CDATA[<p>Posted in <a href="http://www.totaal.co.uk/category/links/" title="Links">Links</a></p><p><a href="http://www.guardian.co.uk/voluntary-sector-network/2011/sep/19/charity-social-100-index" rel="bookmark" title="The Charity Social 100 Index" target="_blank">http://www.guardian.co.uk/voluntary-sector-network/2011/sep/19/charity-social-100-index</a></p>Charities need to develop more effective social strategies for a cash-strapped age]]></description>
			<content:encoded><![CDATA[<p id="stand-first">Charities need to develop more effective social strategies for a cash-strapped age</p>
]]></content:encoded>
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