Ben Whitelaw, Communities Editor at The Times, explains how he explains his role to his colleagues in this well written and very well thought out article. The interesting thing is how he approaches different people in different roles in a different way. Ultimately it’s all about education.


5 Essential Spreadsheets for Social Media Analytics


Whilst the social web is all about conversation, interaction and personality none of those things butter any crumpets when it comes to Board Reports. It’s all about cold, hard metrics.


Social Media Trends To Look For In 2012

So it’s a New Year, subsequently there are rather a lot of these posts floating about. This one is actually quite good though. I know, I was shocked too.

News Headlines and Retweets

What makes a successful headline and what makes people share it may actually be completely different from each other. Nick Diakopoulos takes a look at some data from the NYT and finds out that it may not be so straightforward as you thought.