Sheffield gets spiked!

Here’s a volleyball promo I did with my erstwhile collaborator Phil Parkin of Quickfeet Productions, the campaign itself was hugely successful getting over 200,000 views in six weeks. This is the “off campaign” version as many of you who know me will attest, I am a stickler for measurement and monitoring.

The FIVB Volleyball World Championships first round take place at Sheffield’s English Institute of Sport on January the 2nd, 3rd and 4th, and to celebrate Yorkshire Events have taken volleyball to the people of Sheffield with this short film.

The film starts with GB Men and GB Women’s Volleyball teams facing off in a practice match from which the ball escapes. As the volleyball makes its way across Sheffield it takes in some of the city’s more iconic sights and is helped along its way by Sheffielders as they go about their daily business. Along the way the ball passes through the hands of some familiar faces such as Premier League Referee Uriah Rennie, Chinese snooker stars Ding Junhui and Liang Wenbo and the hotly-tipped-for-2012 heptathalete Jessica Ennis.

The soundtrack for the film is provided by unsigned, up-and-coming Sheffield band, The True Gentlemen, with their storming tune “Toxic Reservoir”. The True Gentlemen are currently on tour playing to packed houses and are earmarked in the music press to be one of the breakthrough acts of 2009.

Sheffield has become the home of British volleyball with the EISS housing the British indoor squads, while the venue is the number one choice for many national teams around the world to stage their training camps in this country.

EIS Sheffield is also the location of the British Volleyball Federation’s (BVF) High Performance office and has hosted numerous major events including Volleyball England’s National Cup Finals and the European Championships

The FIVB Volleyball World Championships first round take place at Sheffield’s English Institute of Sport on January the 2nd, 3rd and 4th, and to celebrate Yorkshire Events have taken volleyball to the people of Sheffield with this short film.

The film starts with GB Men and GB Women’s Volleyball teams facing off in a practice match from which the ball escapes. As the volleyball makes its way across Sheffield it takes in some of the city’s more iconic sights and is helped along its way by Sheffielders as they go about their daily business. Along the way the ball passes through the hands of some familiar faces such as Premier League Referee Uriah Rennie, Chinese snooker stars Ding Junhui and Liang Wenbo and the hotly-tipped-for-2012 heptathalete Jessica Ennis.